Think Twice Before Posting
If you’ve got access to the inner workings of the super-rich fraternity then you might want to think twice about: if, what, when and how you photograph, post and share images of what life is like on the inside, on social media. In fact, it will probably be written into your contract that you absolutely don’t!!
One of the well known and extremely successful Knight Frank estate agents - agents to the super-rich - has recently come a cropper over one such incident. Although he posted (publicly available) images of one of his client’s luxury homes on Instagram, for 31,000 followers to see, he did so without the client's permission.
Daniel Daggers, otherwise known as “#mrsuperprime”, resigned from his position with Knight Frank in November last year, after posting the photos on his Instagram account, "The Luxury Real Estate Advisor". Reports suggest that the client whose home featured, felt there had been an invasion of privacy and was concerned the images might cause a potential threat to security.
With Stonehenge, the contents of the German Embassy and Winston Churchill properties, along with countless others, passing through the hands of Knight Frank over the last century, they have successfully established themselves a reputation as one of the world’s leading residential and commercial property consultants, so discretion when providing exceptional client service is key.
As one of their agents handling some of London’s super prime properties, ie: houses worth over £10million, and obviously a highly experienced realtor, Mr Dagger was awarded Property Advisor of the Year 2018-19 by Spear’s, the wealth management magazine.
Due to leave Knight Frank next month, Mr Daggers, 40, uses his presence on social media to build a personal reputation, similar to US real estate agents, but was also training others in how to maximise their social media presence, to help sell properties and stay ahead of competitors.
So, whilst you may decide you want to build your own personal brand online, be mindful of what your employment contract says and what your do’s and don'ts are when it comes to taking pictures and posting them anywhere on social media.
Whatever your position, from gardener to housekeeper, chauffeur to chef, your employer and their family and friends will expect absolute integrity and confidentiality from you, so don’t risk your position for a quick decision which could cost you your career. For your career to flourish and your reputaton to remain intact, clients need to be able to trust you and trust that you will always make the right decision when it comes to posting online.
Remember, think twice before posting and if you've had a social media mishap or you've got advice for others similarly working in the VIP sector, do get in touch, we'd love to hear your story.